Got Girl Scout Pride?
Show your Girl Scout pride in a photo, and you could end up on a billboard!
In a 1997 print campaign, an adorable 10-year-old Girl Scout named Megan Weber made an impression on Californians with her iconic uniform and armful of cookie boxes, provoking the thought “GOT MILK?”
In celebration of the 15th anniversary of this ad, Girl Scout councils throughout California have teamed up with the creator of GOT MILK? ®, the California Milk Processor Board (CMPB), to search for a few Girl Scouts to be a part of a new print campaign.
The statewide GOT MILK? ®-Girl Scouts Photo Contest is an opportunity for three Girl Scouts in California to each receive a $500 U.S. Savings Bond and to be featured collectively on a billboard (or comparable advertising media) in their hometowns.
To enter this contest, California Girl Scouts in grades K–12 submit a photo and a caption answering the prompt: How have Girl Scouts and milk helped me become strong, healthy and confident?
Note: Before entering the contest, please download complete Contest Rules and mandatory Liability Waiver. More information will be available at www.gotmilk.com/news beginning Nov. 5. Questions? Email email@example.com.
Photo must include a caption no more than eight words showcasing the prompt: How have Girl Scouts and milk helped me become strong, healthy and confident? The Girl Scout submitting the photo and dairy milk must also be featured in the photo.
Contestants must be currently registered girl members of Girl Scouts. They may email ONE photo entry (no more than 8 MB in size) and completed Liability Waiver to firstname.lastname@example.org starting Nov. 5 at 9:01 a.m. Deadline to enter is Dec. 17, 2012 at 5:00 p.m.
Alternatively, a contestant may mail the photo entry and Liability Waiver to:
GOT MILK? – Girl Scouts Photo Contest
c/o RL Public Relations
11835 W. Olympic Blvd., Suite 1155E
Los Angeles, CA 90064
Three grand prize winners will each receive a $500 U.S. Savings Bond and will also be featured on a billboard (or comparable advertising media) in their hometowns for a month.
The three grand prize winners will be chosen from a pool of 24 finalists. Each of the 24 finalists will receive $350 in camp or travel scholarship money (Camp Menzies).
The first 1,000 Girl Scouts who submit their entries will each receive a GOT MILK? fun patch.