As CEO at GSHCC, she has been responsible for directing a broad transformation that brought a new customer-centered focus to the organization, which had experienced a decline in membership over the past ten years. Under her direction, GSHCC has expanded opportunities for local girls, while reinforcing programs that support and inspire its 9,000 adult volunteers. GSHCC’s customer engagement initiative, which features the adoption of new technological tools for volunteer and activity management as well as widespread staff re-training, has resulted in membership growth for the first time in more than a decade.
Prior to joining GSHCC, Linda led the fund development efforts at the Crocker Art Museum and was part of the leadership team that sought funding for a $93 million expansion. As executive director of the Children’s Museum of Denver, she was responsible for helping lead the non-profit from uncertainty into a relevant, vibrant and financially stable organization. Farley has held numerous executive positions in her career, including chief fund development officer at American Red Cross Mile High Chapter, and chief operating officer at Up with People.
GSHCC is the largest girl-serving organization in the area, offering all girls in grades K-12 the tools they need to be successful leaders now and throughout their lives. Programs include a focus on outdoor skills, STEAM (science, technology, engineering, arts and math), leadership opportunities and financial literacy. The council is currently engaged in an ambitious effort to establish the region’s first girls-only MakerSpace that will inspire innovation and design thinking.
“It is a privilege and honor to work with the volunteers, staff, board and our many community partners to further our mission and provide endless ways for girls to learn and lead,” says Linda, whose passion is watching girls grow into the leaders of tomorrow.
She was a Girl Scout for seven years in Sacramento. Her mother served as troop leader for Linda and her two sisters. Linda earned the highest award in Girl Scouting, becoming a First Class Girl Scout. She was a featured speaker at GSHCC’s 100th anniversary Gala Celebration in June, 2012, during which she shared lessons she learned — and still utilizes today —from the Girl Scout Brownie handbook.